The Produce News
FreshSource LLC announced that it has partnered with Steve Junqueiro of Steve Junqueiro & Associates to be its exclusive executive consultant. This addition to the FreshSource family will provide a wealth of knowledge to the company, our clients and retailers.
“I am thrilled to marry FreshSource’s impressive lightning rate of success in the retail merchandising execution of their vendor’s products with my many years of focus on doing the same,” said Junqueiro. “Consumer desire and demand is best met with a background support of professional leadership, collaboration, innovation and execution. Our relationship will provide this and more.”Steve Junqueiro
Junqueiro & Associates will advise FreshSource on its desire and motivation to be forward-thinking and assist with retailer insight, providing new and unique solutions to the industry that make a difference.
“I’m extremely proud to have the privilege of associating FreshSource with such an experienced and accomplished resource as Steve Junqueiro & Associates,” said Robert Thompson, chief executive officer of FreshSource LLC. “Steve will bring us, our retail partners and principles a wealth of wisdom from which we will all benefit from, including product innovation, packaging and branding innovation, go-to-market strategies and retail-support solutions.”
FreshSource currently manages territories for its principal partners in Arizona, Southern California, Northern California and the Pacific Northwest, helping them to understand the pressure to capture the attention and imagination of the customer in today's ever-changing consumer market.